Tis the season to be shipping- thought I’d go ahead and repost a blog from two years ago- as we turn our thoughts towards gift giving (and receiving)- how’s your customer’s “out of the box” experience?
How’s your OOBA these days? “Good question…what is it?” OOBA is an acronym for “out of box audit”. It involves a final pass that checks for quality, all components required in the product are present, correct firmware is loaded (if this is part of the product in question), the product has been packaged correctly and everything is in place, accounted for, and ready to provide your customer the best possible experience upon receipt. Generally, this FQA (Final Quality Audit) is owned by your Quality group, or by Operations, or perhaps even some combination of both teams. The purpose of this exercise is to help insure that the product works correctly, looks great (not good–great), and everything necessary for a successful customer experience has been done.
People who work in Operations are familiar with this terminology, and probably more so for those who have worked in companies that produce consumer…
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